1/2/2023 0 Comments Facebook search![]() ![]() from the University of California, Berkeley, had been at Facebook for only a few months, working on the team building Facebook’s Open Graph software. ![]() Rasmussen, a computer scientist with a Ph.D. In April 2011, Zuckerberg invited Rasmussen to take a stroll. And Zuckerberg wanted users to be able to ask for this information as if they were talking to a friend, slang and all.Īs with a lot of projects at Facebook, the effort to build Graph Search didn’t start in a conference room. #Facebook search professionalWith the kind of tool he had in mind, users could find people who live nearby who might want to get together for a game of softball, discover professional chefs’ recommendations for the best French restaurant in New York, or locate someone who knows someone working at a company that just posted an enticing job opening. He wanted users to be able to tease out the kind of information about people, businesses, places, and issues that isn’t available in any public record or encyclopedia. Can’t we already search for anything anywhere on the Web? That’s what Google’s for, isn’t it?īut Zuckerberg envisioned something very different. The announcement didn’t seem revolutionary. Mark Zuckerberg predicted that Graph Search would be as important to users as the Timeline, where users store their own photos and musings, and the News Feed, where they see a constant stream of updates by friends. These eventually numbered in the millions. “And this experience of having gotten a really useful task done by Graph Search made me want to go share more stuff.”įacebook first showed off the Graph Search technology in January, when it allowed a controlled flow of Facebook users to opt into the technology. I went there, and it was a good experience,” says Lars Rasmussen, the engineering director of the project. “One of my first successes with Graph Search was when I had a toothache. Image: Facebookįacebook indeed hopes that Graph Search will lead users to spend more time on the site and post more data. This illustration of the basic Graph Search approach shows nodes (such as people and places, shown here as dots) and the edges, or connections, between them (lines). You and I may have never talked about where to get our cars repaired, but when I need an auto body shop, I may discover that you had a great experience at one, which could be more meaningful than the fact that it gets four stars on Yelp.” “It demonstrates that your connections to other people have impact. “Graph Search is showing users that there’s a lot more value in Facebook than was previously obvious,” says Susan Etlinger, an industry analyst with the Altimeter Group, in San Mateo, Calif. “If you’re getting useful information about contractors and vacation planning and other advice,” Sterling says, “you start to rely on it in a way people rely on Google.” With Graph Search, Facebook is trying to become more utilitarian, more embedded in daily life. ![]() Greg Sterling, senior analyst and program director with Opus Research’s Internet2Go division, says that kind of tool can be expendable (remember AOL Hometown, GeoCities, and MySpace?). The new tool may not immediately change the way people use the Internet, but it could be a big deal in the long run-big enough, perhaps, to challenge Google’s search hegemony.įor its part, Facebook needs Graph Search to work, if Facebook is going to be more than just a tool for entertainment and communication, a place for family photos and funny videos. Graph Search-a name only a network engineer could love-is a search engine that crawls through people’s Internet connections-their so-called social graphs. Users can now easily get answers to questions like “What restaurants do my friends like in New York?” and “Who do I know who works at Google?” Earlier this month, Facebook gave hundreds of millions of its users a new tool-that adds the ability to search the links between the people they know and the places they go, the businesses they’re interested in, and other information stored in Facebook’s massive structured database. ![]()
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